Full intelligence on every tier
What's gated is product category and business infrastructure — never safety. Nobody pays more to be told their skin is safe.
Universal on every tier — including the trial
- Full 320-ingredient library with 100+ profiles annotated for Fitzpatrick IV–VI skin and coily/curly hair
- Complete safety layer: comedogenic checker, essential-oil safety limits (IFRA, the fragrance industry's standards) + phototoxicity flags, EU 26+ allergen search, active-ingredient compatibility, preservative finder
- Universal calculators: emulsifier balance (HLB), pH targeting, batch scaling, shelf-life estimator, emulsion stability
- Official ingredient label names (INCI) lookup, hair porosity and scalp condition protocols
- 4 languages: English, Spanish, Portuguese, French
Starter
Hobbyists, self-care formulators, and licensed pros dabbling before committing.
$48/mo
or $480/yr (2 months free)
Founding members: $38/mo or $380/yr — $10 off for life
- Lip Balm & Lip Scrub builder
- Body Butter & Whipped Butter builder
- Body Souffle Butter builder
- Hair Butter builder
- Sugar Scrub & Salt Scrub builder
- Hair & Scalp Oil, Body Oil & Beard Oil builder
- Save up to 10 formulas
- INCI label generator, batch logs and version history
- No per-unit costing
- No ABS cleansers, shampoo, syndet/soap bars, or specialty builders
Studio
Licensed professionals and indie founders taking product to market.
$68/mo
or $680/yr (2 months free)
Founding members: $58/mo or $580/yr — $10 off for life
- Everything in Starter
- Label Decoder & Clean Swap — decode any product's ingredient list and rebuild it naturally (50 decodes per month included)
- ABS Facial Cleanser, ABS Liquid Shampoo, soap bars (saponification)
- All specialty builders: fragrance pyramid, cleanser/surfactant, butter texture, routine, pigmentation stack, preservation system
- Unlimited saved formulas
- Per-unit costing
- Optional Claude connection: formulate by conversation using 23 Apothecary Os tools
- Priority support
For teams — coming soon
Salons, brands and schools will be able to buy one subscription with several seats on a single company card — each person with their own login, their own saved formulas, and full Studio-level access.
Team accounts open after launch. Running a salon or brand? Contact us and we'll let you know the moment seats are available.
7 days free — no card required to start
Create an account, confirm your email, and your first 7 days are free with no payment details at all. You get 1 saved formulation, chosen from the beginner products: lip balms, body butters, sugar and salt scrubs, and hair & scalp oils. We email you on day 5 and day 6 so the end never surprises you.
On day 7 you can add a card to extend for another 7 days — keep working on your one formulation (still 1 product). At 12:01 AM after that extension your Starter plan begins, unless you pick Studio. Cancel any time: you keep access to the end of the billing cycle and are never charged again.
| Feature | Trial | Starter | Studio |
|---|---|---|---|
| Beginner (waterless) products — balms, butters, scrubs, oils | Included | Included | Included |
| Shampoos, conditioners, lotions, gels, serums & masks | — | — | Included |
| ABS cleansers, shampoo & syndet/soap bars | — | — | Included |
| Specialty builders (fragrance pyramid, surfactant, butter texture, routine, pigmentation, preservation) | — | — | Included |
| Card required to start | No | Yes | Yes |
| Saved formulas | 1 | 10 | Unlimited |
| Per-unit costing | — | — | Included |
| INCI label generator — load any saved formula | Included | Included | Included |
| Batch logs saved to your account | Included | Included | Included |
| Version history — last 25 versions of each formula, never counted toward your save limit | Included | Included | Included |
| Ingredient library & safety layer | Full | Full | Full |
| Support | Standard | Standard | Priority |
| Label Decoder & Clean Swap | — | — | 50 decodes per month included |
| Optional Claude connection — formulate by conversation using 23 Apothecary Os tools | — | — | Included |
Founding pricing: flat $10/mo off list, locked for as long as you stay subscribed. Automatically applied to the first 222 paying subscribers — no time limit, no code to enter.