Handcrafted since 2022Honest
Honest
formulations.
A dedicated tool for developing products that address the specific needs of melanated skin and hair, paired with product knowledge to share with every formulator.

Plant based
Botanicals, butters, and cold-pressed oils — nothing synthetic.
Paraben free
Clean formulas safe for sensitive skin.
Fragrance free
No added perfumes. Just the honest scent of real ingredients.
Made for you
Rituals that honor your skin.



Build formulations rooted in honest science.
Explore our calculators, ingredient library, and formulation tools.
Open the builder